This week we blew up the set deign for SHADES of GREY by Micah Cohen’s 2013 Spring/Summer Collection. After being asked to design Micah’s presentation and viewing his new collection, we were jumping with excitement to be a part of it all. Inspired by the colors and acid surf vibes of the collection, we created a minimal, graphic and surreal environment.
We painted 9′ tall palm trees of various shapes and species jet back and placed them amongst the turquoise backdrop, bar and lounge area. The models stood on red platforms in staggered formations with red sand oozing from underneath. The red sand served as a seamless transition from the platforms to the turquoise backdrop giving texture and a bit of surprise!
The band HITS rocked out during the presentation with our oversized canvas backdrop to match our favorite black and white pattern from the collection ( model to match ;)
Cowabunga! and now we are ready to wipe outttt!