Blow Up! was commissioned to design and produce Perry Ellis’s spring windows at Macy’s Harold Square.


Blwo Up! was commissioned by Baja East to design and produce the set for their AW 14′ Look Book. Inspired by the collection’s concept of “social tribes” we created a surreal urban beach scene. The set consisted of 3,00LBS of sand, natural beach grass, succulents, and a concrete back drop to give a feel for a abandoned concrete hideaway spot forgotten and buried in the sand.

Breaking Hearts with Hello Mr.

February 10th, 2014

We designed this custom black heart piñata for our fellow studio mate Ryan from Hello Mr. Magazine.  The piñata was used to in a video shot in our studio to promote his Valentines Day Party! Check it out! Super fun!


We just blew up the set deign for Micah Cohen’s SHADES of GREY AW 2013 presentation. This line has the perfect mix of classic cuts, color blocking and retro athletic flair. We designed twenty grey triangular platforms throughout the space, creating a minimal geometric environment that highlights the line.

We blew up the set design for the Perry Ellis Spring 2013 Look Book :)


This week we blew up the set deign for SHADES of GREY by Micah Cohen’s 2013 Spring/Summer Collection.  After being asked to design Micah’s presentation and viewing his new collection, we were jumping with excitement to be a part of it all. Inspired by the colors and acid surf vibes of the collection, we created a minimal, graphic and surreal environment.

We painted 9′ tall palm trees of various shapes and species jet back and placed them amongst the turquoise backdrop, bar and lounge area. The models stood on red platforms in staggered formations with red sand oozing from underneath. The red sand served as a seamless transition from the platforms to the turquoise backdrop giving texture and a bit of surprise!

The band HITS rocked out during the presentation with our oversized canvas backdrop to match our favorite black and white pattern from the collection ( model to match ;)

Cowabunga! and now we are ready to wipe outttt!

OMG have we been busy. This past week we tackled the set design for Original Penguin’s women’s launch! We feel so lucky to have been apart of this amazing event and all the talented people who worked on the project. We made life sized cut outs that a typical ” Penguin Girl ” would collect or encounter in her world. To pop it off, we covered all the walls, backdrops, and windows in the traditional black and white poka dots inspired by one of the sweaters from the collection. Click on our portfolio site for more info and see more pictures after the jump!