Blow Up! was commissioned to design and produce Perry Ellis’s spring windows at Macy’s Harold Square.


Blwo Up! was commissioned by Baja East to design and produce the set for their AW 14′ Look Book. Inspired by the collection’s concept of “social tribes” we created a surreal urban beach scene. The set consisted of 3,00LBS of sand, natural beach grass, succulents, and a concrete back drop to give a feel for a abandoned concrete hideaway spot forgotten and buried in the sand.

We love Aritzia‘s spring stock. Check out this illustration I did for their site!

Rachel Antonoff SS13 Collection

September 10th, 2012

This weekend Rachel Antonoff had her SS 13 Presentation! Her collection was inspired by the Charles and Ray Eams film Powers of Ten. This film focus on the relative size of things in the universe and the effect of adding another zero. I really love this concept and was very excited when she asked me to make this PO10 areial pattern. I also drew the “I’m with Her” graphic which she had printed on a handful of tee’s and sweatshirts!

This week we blew up the set deign for SHADES of GREY by Micah Cohen’s 2013 Spring/Summer Collection.  After being asked to design Micah’s presentation and viewing his new collection, we were jumping with excitement to be a part of it all. Inspired by the colors and acid surf vibes of the collection, we created a minimal, graphic and surreal environment.

We painted 9′ tall palm trees of various shapes and species jet back and placed them amongst the turquoise backdrop, bar and lounge area. The models stood on red platforms in staggered formations with red sand oozing from underneath. The red sand served as a seamless transition from the platforms to the turquoise backdrop giving texture and a bit of surprise!

The band HITS rocked out during the presentation with our oversized canvas backdrop to match our favorite black and white pattern from the collection ( model to match ;)

Cowabunga! and now we are ready to wipe outttt!

Persephone’s Pledge

August 18th, 2012

Check out this video Michelle Reneau and I made for The Block Magazine‘s marriage equality issue. The video was inspired by Comme des Garçons Spring 2012 collection.

OMG have we been busy. This past week we tackled the set design for Original Penguin’s women’s launch! We feel so lucky to have been apart of this amazing event and all the talented people who worked on the project. We made life sized cut outs that a typical ” Penguin Girl ” would collect or encounter in her world. To pop it off, we covered all the walls, backdrops, and windows in the traditional black and white poka dots inspired by one of the sweaters from the collection. Click on our portfolio site for more info and see more pictures after the jump!

We blew up Audrey Grace’s pop up shop in creating and styling all props and photos. Here are some shots we took to promote some of the select, one of a kind pieces sold in the shop. Click on our site, for more info and click below for more photos!


March 1st, 2012

Check out this video Michelle Reneau and I did as a teaser for Prism‘s S/S ’12 collection.

flower bomb

February 22nd, 2012

I just walked by the Soho Stella McCartney windows this afternoon and got really excited. Their S/S 12 campaign is refreshing!